• Social Media Specialist

    Location US-CA-Pasadena
    Job ID
    2018-6105
    Category
    Marketing
    Position Type
    Full-Time
  • Overview

    East West Bank is seeking a Social Media Specialist. The Social Media Specialist will be planning, implementing and monitoring the company's social media strategy in order to increase online presence and reinforce brand awareness by interacting with targeted virtual communities and network users. You must be able to create consistent, meaningful content that resonates with EWB's brand voice on social media platforms as well as act quickly and gracefully to resolve customer complaints or criticisms posted on social media.

    Responsibilities

    • Execute social media strategy through research, benchmarking, messaging, and audience identification
    • Write, develop and strategize online content production and scheduling
    • Generate, edit, publish and share content daily (original text, images, videos, HTML)
    • Build meaningful connections and encourage community members through dialog and messaging
    • Create and maintain company social media pages and profiles
    • Moderate user-generated content and messages appropriately, based on company policies
    • Create and implement a social media marketing plan and editorial calendar
    • Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
    • Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
    • Assist with crisis management, bad reviews, and negative news communications
    • Mainly assist with Instagram Platform

    Qualifications

    • Bachelor’s degree in marketing, communication, or related field
    • 2+ years’ experience in digital marketing and social media
    • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
    • Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
    • Exceptional written and verbal communication skills

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