• Social Media Specialist

    Location US-CA-Pasadena
    Job ID
    2018-6105
    Category
    Marketing
    Position Type
    Full-Time
  • Overview

    For more than 40 years, East West Bank has served as a pathway to success. With over 130 locations across the U.S. and Greater China, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities. And our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, high-tech and aviation help build sustainable businesses and expand our employees’ potential for career advancement.

     

    Headquartered in California, East West Bank (Nasdaq: EWBC) is a top performing commercial bank with an exclusive focus on the U.S. and Greater China markets. With assets of $37.7 billion, we’re ranked among the 30 largest banks in the United States and currently top 5 in “America’s 100 Best Banks” by Forbes, a list where we've consistently been in the top 15 since 2010. With a strong foundation, an enterprising spirit and a commitment to absolute integrity, East West Bank gives people the confidence to reach further.

     

    East West Bank is seeking a Social Media Specialist. The Social Media Specialist will be planning, implementing and monitoring the company's social media strategy in order to increase online presence and reinforce brand awareness by interacting with targeted virtual communities and network users. You must be able to create consistent, meaningful content that resonates with EWB's brand voice on social media platforms as well as act quickly and gracefully to resolve customer complaints or criticisms posted on social media.

    Responsibilities

    • Execute social media strategy through research, benchmarking, messaging, and audience identification
    • Write, develop and strategize online content production and scheduling
    • Generate, edit, publish and share content daily (original text, images, videos, HTML)
    • Build meaningful connections and encourage community members through dialog and messaging
    • Create and maintain company social media pages and profiles
    • Moderate user-generated content and messages appropriately, based on company policies
    • Create and implement a social media marketing plan and editorial calendar
    • Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
    • Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
    • Assist with crisis management, bad reviews, and negative news communications
    • Mainly assist with Instagram Platform

    Qualifications

    • Bachelor’s degree in marketing, communication, or related field
    • 2+ years’ experience in digital marketing and social media
    • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
    • Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
    • Exceptional written and verbal communication skills

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