• Marketing Specialist

    Location US-CA-Pasadena
    Job ID
    2018-5970
    Category
    Marketing
    Position Type
    Full-Time
  • Overview

    For more than 40 years, East West Bank has served as a pathway to success. With over 130 locations across the U.S. and Greater China, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities. And our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, high-tech and aviation help build sustainable businesses and expand our employees’ potential for career advancement.

     

    Headquartered in California, East West Bank (Nasdaq: EWBC) is a top performing commercial bank with an exclusive focus on the U.S. and Greater China markets. With assets of $38.1 billion, we’re ranked among the 30 largest banks in the United States and currently top 5 in “America’s 100 Best Banks” by Forbes, a list where we've consistently been in the top 15 since 2010. With a strong foundation, an enterprising spirit and a commitment to absolute integrity, East West Bank gives people the confidence to reach further.

    We are currently seeking a Marketing Specialist. This person is responsible for managing the day-to-day execution of marketing promotional programs. The ideal candidate will be working with internal stakeholders and external agencies to implement the campaign and keep track of all aspects of the project and timeline. We are looking for a candidate with excellent verbal and communication skills, a high level attention to details, and a self-starter who would enjoy working in a dynamic environment with a team-driven culture.

    Responsibilities

    • Manage the day-to-day planning and execution of marketing promotional activities and make sure all elements are delivered on time.
    • Communicate with cross-functional teams and stakeholders to ensure successful execution both qualitatively and quantitatively
    • Media planning/buying coordination - work closely with media partners and external agencies to plan and implement advertising activities
    • External Suppliers and Vendor Management
    • Support special marketing and business development-related projects as needed

    Qualifications

    • Bachelor's degree in marketing, business or a related filed with 3 years proven business marketing experience
    • Familiar with planning and executing integrated marketing campaigns.
    • Enthusiastic self-starter with excellent project management and organizational skills
    • Strong computer and analytical skills; advanced MS Office experiences and Internet applications

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