• Marketing Coordinator

    Location US-TX-Houston
    Job ID
    Position Type
  • Overview

    For more than 40 years, East West Bank has served as a pathway to success. With over 130 locations across the U.S. and Greater China, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities. And our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, high-tech and aviation help build sustainable businesses and expand our employees’ potential for career advancement.


    Headquartered in California, East West Bank (Nasdaq: EWBC) is a top performing commercial bank with an exclusive focus on the U.S. and Greater China markets. With assets of $37.7 billion, we’re ranked among the 30 largest banks in the United States and currently top 5 in “America’s 100 Best Banks” by Forbes, a list where we've consistently been in the top 15 since 2010. With a strong foundation, an enterprising spirit and a commitment to absolute integrity, East West Bank gives people the confidence to reach further.


    We are currently seeking a Marketing Coordinator located in Houston, Texas.The role provides overall marketing support for East West Bank's Texas region, covering Houston, Dallas, and Austin, across all business lines including consumer, business, and commercial banking. Main focuses include driving brand awareness for the bank across local markets to position the bank as a key player within its niche industries and to support business development for team managers. The position requires communicating project expectations and deliverables with all stakeholders including vendors and monitoring the progress and budget of each project.


    • Event Management — Manage all invitation details and submit requests to Marketing, as well as, coordinate catering service for VIP customer events, COI networking receptions, knowledge seminars, SBA workshops, tradeshows, and special events for LNY/Mid-autumn Festival.
    • CRA Service Hours — Maintain and submit all CRA Service Hours for Texas which entails researching and evaluating opportunities for CRA activities that can help fulfill Branch CRA service hour quotas, as well as, working closely with Branch managers and external organizations to execute CRA activities.
    • Donations and Sponsorships — Serve as first point of contact for incoming requests from Texas commercial and retail teams, conduct research, and submit all approved requests via BridgeNet.
    • Web Shop Orders — manage premium gifts/giveaway items/moon cake/annual calendar orders for the Texas Region.
    • Reports and Tracking — tracking of events and expenses, with information of ethnicities served, participation of employees, and purpose of events.



    • Excellent written and verbal communication skills are a must, including development of communications plans and writing sales and marketing communications
    • Strong MS Office skills to create effective Word, Excel, and PowerPoint documents
    • Ability to work independently and as an integral member of cross-organizational teams
    • Proactive and strong work ethic


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