• Product Manager, Digital Marketing

    Location US-CA-Palo Alto
    Job ID
    Information Technology
    Position Type
  • Overview

    For more than 40 years, East West Bank has served as a pathway to success. With over 130 locations across the U.S. and Greater China, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities. And our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, high-tech and aviation help build sustainable businesses and expand our employees’ potential for career advancement.

    Headquartered in California, East West Bank (Nasdaq: EWBC) is a top performing commercial bank with an exclusive focus on the U.S. and Greater China markets. With assets of $37.7 billion, we’re ranked among the 30 largest banks in the United States and currently top 5 in “America’s 100 Best Banks” by Forbes, a list where we've consistently been in the top 15 since 2010. With a strong foundation, an enterprising spirit and a commitment to absolute integrity, East West Bank gives people the confidence to reach further.

    As East West Bank expands to meet the needs of a broader base of consumers, we’re focused on going deep to rethink every element of the Digital Banking experience specifically tailored to our customers that have social and economic ties in the two largest economies of the world – US and China. To that end, we are launching a new digital startup in the heart of Silicon Valley where the talent pools and ecosystem of partners are.  Our mission is to create a unique set of digital capabilities to revolutionize every day banking, targeting the needs of the globally connected citizens. 


    Your duties (not limited to) will include:

    • Partner key stakeholders and business leadership teams to help structure and articulate business strategies connected to the company-wide strategy using frameworks and financial concepts
    • Research and apply critical thinking to industry trends, competitor dynamics and current events to provide relevant business insights
    • Work experience in technology or digital strategy, including experience in new technologies such as analytics/AI/Blockchain, cloud, enterprise apps, IT/app modernization/migration, tech ecosystem, etc.
    • Develop an understanding of digital transformation and staying current with the competitive landscape of FinTech products
    • Deep quantitative analysis skills with demonstrated ability to translate analysis into business insights including building and organizing large datasets
    • Manage multiple projects, junior team members and stakeholders


    • 5+ years of work experience with a top-tier strategy consulting firm, or experience in a respected operating company’s strategy function.
    • Excellent quantitative analytical skills, creativity in problem solving, and a keen business sense
    • Ability to prepare and coordinate complex written and verbal materials; managing project workflows and budgets
    • Ability to both lead and support is important. Individual should be willing to “go the extra mile” for the internal client and his/her team
    • Prior experience in the Technology and/or Payments industries a plus




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