East West Bank is one of the largest independent banks headquartered in California serving consumers and businesses throughout the U.S. and Greater China. With over 130 locations worldwide including California, Texas, New York, Georgia, Massachusetts, Nevada, Washington, and Greater China — East West Bank is committed to helping their customers' enterprises succeed. At East West Bank, we build bridges that provide an important financial link, turning opportunities into growth and prosperity.
As East West Bank expands to a broader customer base through digital channels, EWB is looking for a top digital marketer to join our Digital Banking founding team. You will help stand up a new customer acquisition capability and build/execute customer acquisition campaigns across Paid, Social, Search and Email channels. You will help implement/configure our MarTech capabilities by laying out requirements and, once implemented, transition to operationalizing campaigns. You will work directly with executive leadership, product and cross-functional teams to bring a new business to market. This is an excellent role for seasoned candidates with 6-10 years of relevant experience, who have a passion for data, metrics, and campaign execution, and can excel in both strategic and tactical positions.